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 RCA Theremin Service Notes
by RCA Service Department
January 02, 2002
Page 18
Success in Radio Service WorkThe most valuable asset of any business is GOOD WILL. And Good Will is nothing more or less than public confidence in you and your business; confidence to the point that your customers are willing and glad to recommend you and your services to acquaintances and friends.That kind of Good Will does more to build business than all other forces combined. Three factors are involved in building Good Will for a radio service business in gaining the confidence of your customers to the point that they will do a selling job for you. These three essentials of success are:
Technical Ability Business Methods Parts and Test Instruments Technical Ability. Your technical ability is refIected in the test instruments you employ, by the appearance of your shop and work bench, and by the "kit" that you Carry into customers' homes. Like the succesful members of any of the professions, the radio service engineer must continually study to keep up with the times. Business Methods. Insofar as your customers are concerned there are just two indices to your business methods: The way you handle yourself on the job and the quality of the parts and the Test Instruments you use. Contrast the picture of the two Service Men shown on this page. Each, is about to make a call. Each is a a good service men, so far as ability goes. But there the likeness ends. One has business written all over him. One has built his success on the foundation of fair prices for good work and highest quality parts. The other wonders why his business is slow even though he offers "cut prices " as a result of the bargain replacement parts he uses. Comment ListThere are no comments. |
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